Some recent thoughts on Email, Smoke Detectors, and The Secret Joys of EditorsPosted: September 15, 2012
An Unexpected Benefit of The Invention of Email
On Being An Editor
Yesterday I found myself stopped in the street to admire a billboard that promotes Don Equis. And, for a change, I was not admiring the most interesting man in the world – I was admiring a pronoun. It said, “He once rode a bull until it fell asleep.” Total genius not to use the accurate pronoun there. Hats off to the editor.
One time I admired a period on the cover of an Esquire magazine for several days. It was when Jack Nicholson was in more of his heyday than he is now, and it was a cover story about him, and there was his photo on a black background and under it the word “Jack” in white, and then the period in white. And that was all.